Saturday, 14 January 2017

OUGD603 Plato Cosmetics - The Brief - Collaboration / Research (Brief Three)

The brief below is created so that myself and Dan can work successfully together. The idea for this is that I will create the branding and identity for the product and Dan will create the packaging, of which both will work consistently and fluently together.

The Brief

Create and design the branding and packaging as part of a marketing campaign for a fictitious cosmetic company, that promotes awareness of a global issue in relation to Atlantis. 

Background and Considerations

Existing brands, like Lush cosmetics and Dove, use their brand ethos as a marketing tool to engage with their target audience, through charitable campaigns. What image does this create of a brand? 

Global issues like deforestation and global warming, for example, are causes that should be considered when making decisions about materials, products and distribution. How will your outcomes be in keeping with your brands ethos?
Target Audience

Men and Women, Ages 16-40
 The modern person who looks after themselves, at no cost of the environment. 


Branding & Packaging
Multi platform campaign

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