The last year has been an eye opening experience and has made me realise crucial elements that are key for my own design process. The most important process I learnt was the fact that it is absolutely crucial to create a concept to develop my work. I realised this as I found my work flow was a lot more productive and informed when there was research involved that lead me to that point. I also learnt the importance of blogging and making notes of ideas, as it made the final resolutions a lot easier to understand as I had step by step guides of idea generation; this was really useful for group critiques, and I believe it will definitely be useful in industry when explaining my ideas to work colleagues.
My favourite brief that I completed this year was the poster zine based on MUNA’s album ‘About U’. The final outcome is so successful because it was informed through research for every step taken in the production. I also really enjoyed it as I hadn’t previously thought about combining my interest in music with my interest in graphic design.
My least favourite brief was the map that I designed for Chevin Forest. I really like the final outcomes for the project, but I struggled to find a concept for the work, which made me really struggle with the design process, as all I knew is that it had to be legible; this didn’t leave me with much to aspire to within the design and I believe the outcome isn’t very original.
This year I have become aware that my critical awareness has vastly improved compared to other years; I have realised the importance of research prior to designing and how important it is to have my design decisions informed. This not only improved my design process, it also improved my cognitive skills. I find it a lot easier to discuss and reflect upon my work using the concepts created informed by research, compared to the work that I created in previous years that didn’t have an informed concept. I believe this set of skills will definitely be transferrable to industry as I will be able to discuss my ideas thoroughly and they will have meaning behind them.
A strength of this year has definitely been my research prior to designing; it is clear through-out every project that I have thoroughly researched each and every aspect, and every design decision has been informed. A weakness of this year has been my time management. The briefs I completed were all managed really well, however I didn’t realise how close the deadline was until it was too late, which made me a brief short of ten. This is disappointing, however I will make sure that I learn from this and always keep time management of all tasks in mind.
Overall, this year has been really useful and I believe my portfolio is very strong and industry ready, and I believe that I am prepared for interviews as I can talk about my work confidently.