Sunday, 15 January 2017

OUGD603 Icon A Day - Change to Brief (Brief Four)

The Brief.

Using a random noun calculator or objects around you, create an icon design each day for a particular word. This icon must be designed within an hour once a day, and then must be uploaded straight onto the blog. This will be good for the portfolio as it will show a different range of illustrator skills than you already have in your portfolio.

Background and Considerations.

Adobe Illustrator skills are very important for designers these days and a varied knowledge is needed to become successful. For this reason, this brief should help develop those illustrator skills in a different way than you have previously ever done.

Deliverables.

- 30 Icon designs all published to blog.
- A showcase of the icon designs, e.g. publication, poster etc.

Time Scale.

30 Days - 1 Logo per day, plus an extra week to create a publication or poster design.

Thursday, 12 January 2017

OUGD603 Logo A Day - Day 10: Earthquake (Brief Four)

The word of today is earthquake. This is going to be a really difficult logo to create, as I don't really want to go down a very obvious route; but it's also very hard to visualise. I thought, instead, that I could create quite an abstract logo design. This is the first design that I came up with. It's quite interesting, although I personally feel that it doesn't represent an earthquake enough to be successful.


I then decided to try to create a logo using the drawings from a richter scale. I think this is a lot more successful than the previous design, but it's also quite boring; and it also doesn't scream earthquake as it looks like a heartbeat.


I was really struggling with this logo so I decided to try to create cracks in a circle, which would symbolise the movement of the tectonic plates. I think this is the most successful logo design that I came up with, as it also shows the letterform 'e' through the cracks. It's not amazing, however I completely ran out of time for this one and I couldn't find another possible way of completing the brief.


TIME TAKEN: 2hr 23min

Wednesday, 11 January 2017

OUGD603 Logo A Day - Day 9: Crown (Brief Four)

The word for today is 'crown'. I think it's a very obvious route just drawing a crown, so for this reason I am going to try to incorporate a crown into the letterforms. My first attempt can be seen below. I actually think that this is incredibly successful; it's still legible and is kept minimal. However, I want to experiment further as this is a very quick response.


I then tried to turn the w into the negative space of the crown. Again, this is quite successful but definitely takes away from the legibility of the word. I'm also not a huge fan of the difference in black, as the letterforms are a lot thinner than the negative space.


I went back to my first idea and experimented with it more. I made the crown shorter so that it was on the same line as the type; I think this is a lot more successful than both the previous responses.

 

I experimented a little more with this icon and this is what I came up with. I think it's very successful as it makes the crown stand out from the other letterforms, so it is obvious that the word is crown whether you read the text or not. I also think that adding a stroke to the new letterform works really well as it draws the eye to the W and it is obvious that it is an icon and not just a deformed letterform.


Tuesday, 10 January 2017

OUGD603 Logo A Day - Day 8: Drink (Brief Four)

The word for today is drink; I think this design should be very quick to produce as I have an idea of what will be successful and what won't so I don't need to waste loads of time mocking up other ideas. This is the first mock up. I think it's quite successful, however I think the next idea is definitely better.


This was the next logo design that I mocked up. I think this is tonnes more successful, however I think it still needs a little work as I don't think the straw really fits within the design, as the design looks like it should be very modern but the straw takes away from that.


This is the final logo design. I think it's really successful, slick and minimal. It is legible and reads as a drink, which is exactly what I had in mind.



TIME TAKEN: 0hr 30min

Monday, 9 January 2017

OUGD603 Logo A Day - Day 7: Spray (Brief Four)

The word for today is spray. I've already spent a lot of my 2 hour slot for today thinking about possible ways for this to be visualised as a logo design, and I'm really stuck. It's a very difficult word to visualise without being too cliche. To start off with, I decided to try to sketch a possible idea out before it left my brain, this can be seen below. I think this could possibly be successful if it was done well.


I have now created this using a vector. Having done this, it is clear to me that this response is awful as it's a generic rule that type should never be stretched. They aren't even on both sides which puts me on edge, and they aren't very legible.



I then decided it might be better to try to create a negative of a spray can. This proved a lot harder than I first thought, which can be seen below. I don't think this is very successful as it is very basic and is more of an icon than it is a logo design.


However, I decided it was probably the only option I had and played with the positioning of the can. I think this is a lot more successful as it is obvious that it is a spray bottle, but it also looks like an odd shape that has negative chunks taken out of it. This is my final logo design. It's not the best logo that I have ever designed, however it full fills the purpose of the word and it is clear what the logo represents.


TIME TAKEN: 1hr 20min

Sunday, 8 January 2017

OUGD603 Logo A Day - Day 6: Jellyfish (Brief Four)

Today's word is jellyfish. I think this is quite an obvious word; there's nothing that jellyfish could be confused with. This is the first logo design I created. I think it's actually quite successful, however I think there is definitely room for improvement. 


I then experimented further with the shape I had made. I think this is more successful than the previous because the spacing of the shapes is a lot more successful and would work on a smaller and bigger scale. I still think there is room for improvement, however.


This is the next logo design I came up with. This is created using the letterform 'J' in the typeface Lucinda. I think this is a lot more successful than the previous designs as it is more original and different, but also still obvious that it is a jellyfish.


This is the final logo design I came up with. I played with the spacing of the letterform shapes and made them more evenly spread. I also rotated the logo design so it looked more like it had movement within it. I think this is really successful and works very well as a logo design.


TIME TAKEN: 1hr 10min

Saturday, 7 January 2017

OUGD603 Logo A Day - Day 5: Home (Brief Four)

The word for today is Home. I think to make a logo for this word, I will have to go quite visual as it's quite a difficult word. This was my first logo attempt. It was very unsuccessful - I was trying to make the word a house out of the word home, however it didn't work and just looks all over the place. 


This was my next logo attempt. Again, I don't think it's very successful as it is very simple - however I do like where the development of the H could possibly go so I will experiment with this next.


I tried to develop the H so that it looks both like a letterform and also a home. I think this is very successful, however I think I can possibly develop it further.


I developed it further by giving it a roof and a floor. I think this is too much as it no longer looks like a letterform, however I think it definitely needs the roof to look like a home.


I got rid of the floor of my design to make the final logo design. I think this is very successful as it is obvious that it is both a home but also a letterform - exactly what I was going for.