We are going to digitally print the collateral and packaging. The packaging will be printed onto 300gsm white stock, and the envelope design will be printed onto 120 gsm white stock. We decided to digitally print the designs as there are so many different colours within the packaging design that would make it close to impossible to screen print. We have also decided this as we think it will have the most relevant outcome; most packaging is printed using digital printers as it is more cost-effective and quicker than other print methods.
I had originally planned to foil the logo design in gold to add another element of luxury, however due to the illustration design being so dark I don't believe this will be possible anymore.
Envelope / menu for subscription box.