OUGD603 Plato Cosmetics - Feedback - Collaboration / Research (Brief Three)

I showed the two final logo concepts to Dan and he said that he really prefers the type-based logo design as it is clear that it is luxurious and it also fits really well with the designs that he has been creating for the packaging. He said that it reminds him of other luxurious companies that use type as their logo design, like Clarins.