Beginning their collaboration in an experimental mode, they evolved towards hooky electronic pop. In the summer of 2014, they self-released their debut EP, More Perfect, on Bandcamp and Soundcloud. Its success led to their signing by RCA Records and Columbia Records in the UK. RCA released their self-produced debut major label EP, Loudspeaker, in May 2016. Their debut album, About U, was released on February 3rd 2017.
All three members identify as queer. Initially wary of being pigeonholed as a 'queer girl band', they later came to embrace the opportunity to use their musical notoriety to help inspire younger people to be comfortable with their identities. Their songs frequency address issues of sexuality and gender. They described their song 'So Special' as 'an anthem for the slut-shamed girls of the world who have to assert their own value.' According to McPherson, 'It would have meant a lot to be when I was 12 to know of someone in a band and think they were cool and know they were out. I am out and feel safe being out because the three of us are a little army for one another. I don't feel afraid to be myself. That makes me proud to be queer. That's the whole point of why we do this. We want a safe haven.'
The band members have chosen to keep all gender-based pronouns out of their lyrics, which has helped earn them a devoted queer following.