Wednesday, 30 November 2016

OUGD603 Helena Wrench Branding - Colour Theory (Brief Two)

The client has already discussed that she doesn't have a specific colour scheme in mind, so for this reason I have creative control with this specific aspect of the design. She has, however, suggested that the colour scheme be gender neutral to apply to a wider demographic.

Below are some colour mock ups.

It became clear that the above colour schemes were not successful as they used too many colours, and generally lost the effect of the ladder. For this reason, it will be best to keep the logo one specific colour and change the colour of the background. This will be useful for business cards and the general branding of the rest of the collateral as it will keep each consistent with another, and therefore make the brand memorable.

Above are some colour schemes that I have played with now. The colour is in CMYK as the collateral for the client will all be print. This means that the colour scheme will be duller than if it was viewed online, however I think this is successful as it washes out a lot of the colours and they become pastel, which is something the client incorporates in a lot of her interior design.

This is the chosen colour. This was chosen as it is bright, bold and represents the bold colours that the client uses in her interior design. I will confirm this colour with the client before creating business cards and progressing with the collateral of the project further.

Tuesday, 29 November 2016

OUGD603 Helena Wrench Branding - Choosing A Typeface (Brief Two)


Futura Medium.

Futura Bold.

Gill Sans.

Open Sans.


After looking at these typefaces with the logo design, it was a toss up between Berthold and Futura. Both are very geometric typefaces and work successfully with the logo design. Having looked at these closer, however, the chosen typeface will have to be Futura because it is a lot more geometric and fits with the style of the logo design a lot more.

Monday, 28 November 2016

OUGD603 Helena Wrench Branding - Logo Development (Brief Two)

Now that the client has approved the concept for the logo design, I am going to start working on it on Illustrator. 

Things I still need to keep within the logo design: minimalism and relevance.

Below is the logo design that I drew by hand. It's not great at this stage, however with some work I think it could become really successful and perfect for the client.

I then mocked the logo up using the typeface Harbour. This isn't successful, however it's definitely on the right path.

I then experimented with created a logo with both Helena's initials. This is unsuccessful due to the stroke thickness and it also isn't slick or minimal like requested.

This is definitely a lot more slick, however it isn't very central which irritates me as a designer. I don't think it's a very successful logo design as of yet, and it also doesn't answer the brief of making an icon as it is still very type-based.

Below is a similar design as the above, however the H has been elongated to represent a ladder more. This is definitely better than the previous.

This looks a lot better to me as it is now central due to the box around the letterform, however it still looks too much like a letter for my personal preference.

This is the same H put into a square that cuts off the serifs. This is a lot more successful, however it irritates me that the centre of the H is thinner than the rest of the letterform.

I then inverted this. It's still irritating, however it looks a lot better and more as a shape than a letterform.

I then made the thickness of the letterform the same for every element. This is 100% better than any previous design, however I believe it loses the essence of the ladder due to the gaps between each shape.

For this reason, I added the lines back into the shape. This is very successful and I believe the most successful logo icon created. I am going to send it to Helena to get her opinion, however I think she will like it due to the fact it answers everything that she requested from a logo, and it also incorporates an element of herself due to the letter H being visible.

Friday, 25 November 2016

OUGD603 Helena Wrench Branding - Client Feedback (Brief Two)

Having spoke to Helena on the phone, she likes the rough idea that I described to her of the ladder a lot more than the idea of the table, as she said although she prefers doing interior design, a lot of her clients are mainly painting and decorating, so for this reason I will carry on with the ladder idea solely as it applies a lot more to her business.

She also discussed that she doesn't have a particular colour scheme in mind, so for this reason I will have creative control for this aspect of her branding.

Tuesday, 22 November 2016

OUGD603 Helena Wrench Branding - Logo Mock Ups (Brief Two)

I have drawn out some rough sketches of ideas that I had so that i wouldn't forget them, these can be seen below. From this, I can see that the ladder idea definitely has potential, however it needs a lot more work and digital rendering. Another idea that could be quite successful is the H and the W worked into a table design. This is also something that I'm definitely going to experiment with further. A lot of the other designs, however, I feel are quite obvious responses and wouldn't be very successful, original logos specific to Helena Wrench.

Monday, 21 November 2016

OUGD603 Helena Wrench Branding - Visual Inspiration (Brief Two)

Below are some examples found online for other interior designers across the world. The logo below is simplistic and uses circular shapes and linework to make up the icon. Personally, I don't think the typeface works very well with the logo design and it would look a lot more successful with a sans serif. Other than that, however, the actual icon is very successful. It shows the style of interior design that the designer would incorporate into their clients house.

The next logo design is very successful, however again doesn't go very well with the typeface. The typeface would work a lot better with the icon if it was thicker. The actual icon, however, is similar to the above in the sense that it gives an example of the type of interior design that would be purchased. It gives me the idea that the interior design would be very fancy and modern.

The next logo design is very simplistic. The typeface works for both the icon and logo, however the icon isn't very successful as it doesn't give an insight into what the interior designer creates, and it also doesn't scream interior design. It's a very corporate logo in my opinion.

This is the last logo design that I found. I don't think it's very well created and looks very off balance due to the use of sharp edges on the flower and then curves on the chair. The flower and the chair also don't sit very well together. The actual typeface used, however, is very successful and would work a lot better as logotype without the icon.