Tuesday, 29 November 2016

OUGD603 Helena Wrench Branding - Choosing A Typeface (Brief Two)

Helvetica.


Futura Medium.


Futura Bold.


Gill Sans.


Open Sans.


Berthold.


After looking at these typefaces with the logo design, it was a toss up between Berthold and Futura. Both are very geometric typefaces and work successfully with the logo design. Having looked at these closer, however, the chosen typeface will have to be Futura because it is a lot more geometric and fits with the style of the logo design a lot more.

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