After finalising the poster designs, we decided it was time to submit them. Below is the email that we sent to the Creative Networks' management.
We decided that we should include an image showcasing how the background design was created and how it is relevant to that artist. This image can be seen below.
We also included a short summary of the concept which was as follows:
The main components of the poster designs are large distorted sections of work or images representing the selected special speaker. This abstraction makes the poster visually intriguing and exciting, creating a sense of mystery surrounding the event which will hopefully entice audience to find out more.
We wanted to keep things simple, as we see simplicity as being the key to achieving an effective aesthetic and overall tone of voice. The simplicity is achieved through our considered type decisions and compositional treatment.
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