Monday, 12 December 2016

OUGD603 Helena Wrench Branding - Final Invoice Design (Brief Two)

Having sent the below images to the client, she said she is really happy with the designs and is very grateful, as she is on a very tight budget and couldn't afford to pay a different designer. 

Now all I need to do is print out both the invoice and business cards for Helena and take photographs for my blog.

Sunday, 11 December 2016

OUGD603 Helena Wrench Branding - Invoice Development (Brief Two)

Having already got an idea of what the client is after for her invoice designs, this part of the project should be quite simple. She just wants her invoice designs to be minimal, clean and legible. She has also mentioned that the date and invoice number needs to be very clear, preferably in one of the corners of the page so that she can organise them easily. Below are some of the designs I have come up with. The first one is quite successful, however I think the logo design might be a little too big, and it's also missing Helena's contact information and a place to put the clients contact information. 

Below is another invoice mock up. I think this one is a lot more successful than the previous, however there isn't enough negative space due to the coloured block, and it's very text heavy.

From learning this from the previous design, I took that on board and tried to make the design more minimal. Again, I don't think this is very successful. Designing the invoices is definitely a learning curve as each design I create I learn something else. It is clear from this design that the contact names and information needs to be a lot clearer; from this design it isn't clear who is the client and who owns the business.

The next three designs made it clear that there was definitely too much text, and also that it is a lot more legible if the client and business owners name is next to each other and central. It won't be too difficult to refine this idea; I just need to make everything central and get rid of a lot of the text, however still leave room for the client to be precise about what she has done for her customer.


Below are the final invoice designs. I have spoken with Helena and showed her some of the designs, and she said that these are definitely her favourite as they're clear and easy to follow. They also show that she is grateful for the customer and would love to work with them in the future. I originally designed them in black and white to save on printing costs, however Helena has said that she doesn't mind printing them in colour, so for this reason I am going to add colour to the design below.

Below is the invoice design with relevant colours added. Now I just need to get this ready to show to the client and this project will be finished.

Wednesday, 7 December 2016

OUGD603 Helena Wrench Branding - Final Business Card (Brief Two)

Below is the final business card design mocked up for the client. She said she's really happy with the design and that it really gets across her interior design style and general aesthetic, and she really likes the colour scheme as it's really colourful yet still tasteful.

The final request from Helena Wrench was to create an invoice for her to give to her clients that fits with the business card and logo design. This will be sent to clients via mail, and therefore doesn't need to work online. 

Tuesday, 6 December 2016

OUGD603 Helena Wrench Branding - Business Card Development (Brief Two)

Having received feedback from the client, I am now going to use the logo design for business cards. Business cards are the primary source of the client getting her work, so these need to really represent her brand and be very legible and easy to follow. For this reason, they need to be kept really minimal and clean. Below are some rough mock-ups of possible layouts for the information on the business cards.

I thought this layout could really work as it has a lot of negative space, meaning that it would be possible for Helena to write a quote on the business cards for possible clients, however I don't think it is in the style that Helena would want.

This is another possible layout. This one is a lot more central and therefore matches the design for the front of her business card, so this is a definite possibility.

This design looks even better, as her primary method of contact is through telephone, and this is clear via the layout and bold of the phone number.

I tried to create the business card with her logo design on the back as well as the front, however I think this looks really cramped and there isn't a huge focus on negative space, and therefore doesn't match with Helena's work and general aesthetic.

I tried again with the logo design smaller and at the bottom, however the same applies; it's cramped and isn't pleasing to the eye.

I then played around with using the H from the logo design further, however all of these designs are unsuccessful as there isn't enough negative space and it's not modern as Helena has requested.


After looking through all the designs, this is the layout that fits best with Helena's request, and it also fits most with the designs that she sent to me as inspiration. The business card looks really slick and well designed, and it gets across the message of minimal and clean design, which matches the clients style of interior design.

Saturday, 3 December 2016

OUGD603 Helena Wrench Branding - Client Feedback (Brief Two)

Having sent the logo design and colour scheme over to the client, so now I am just waiting for a response with some feedback.

*EDIT* I have now spoke to Helena Wrench on the phone about the colour scheme and logo design so far, she said that she is really pleased with it and that it definitely captures the essence of her interior design. She said that she really likes the colour scheme as it is colourful and fits well with her aesthetic. She said she pictured something similar, however I have excelled her expectations and she's really pleased.

Having heard this feedback, I am now really excited to start making the collateral for this brief. This shouldn't take too long as I know the style that Helena wants for these, as she has sent me some images of how she wants hers to look. These images can be seen below.

Requests for business card:
- Simple
- Clean
- Room to write specific information on for specific client.

Requests for invoice:
- Easy to follow
- Clean